Unified Cross-Channel Metrics
Combine Google Ads, Meta Ads Manager, Microsoft Ads, and analytics platforms into a single dashboard. Normalize conversions and costs so you can report on true cross-channel performance without manual spreadsheets.
Automate PPC Reporting for Agencies
Stop exporting CSVs and stitching dashboards together. We build custom, white-label PPC reporting systems that pull from Google Ads, Meta, Microsoft, and analytics platforms. Deliver accurate, timely insights to clients automatically and scale reporting without adding headcount.
Why Agencies Automate PPC Reporting
Move from manual exports and ad-hoc slides to repeatable pipelines that surface the metrics clients care about and actionable insights for your team.
Automated Scheduled Reports
Generate white-label PDF or slide reports on any cadence. Send to stakeholders automatically or make them available on a secure client portal. Configure templates per client or per campaign type so every report matches your agency's standards.
Anomaly Detection & Alerts
Spot sudden CPC spikes, conversion drops, or budget pacing issues with built-in anomaly detection. Receive automated alerts and recommended next steps so you can react faster.
Custom Attribution & Metrics
Implement agency-specific attribution windows and blended metrics that reflect your reporting methodology. Create derived metrics like true CPA, incremental conversions, and campaign-level ROAS tailored to client goals.
White-Label Client Access
Offer clients a branded portal or emailed reports with your agency's logo and language. Control permissions and what each stakeholder sees so data remains secure and relevant.
Integrations & Data Warehousing
We connect to Google Ads API, Google Analytics 4, Meta Ads API, Microsoft Advertising, and more. Push raw data to BigQuery or a warehouse for long-term analysis, modeling, and advanced attribution experiments.
Custom Reporting vs Generic Tools
Feature
MV Beat Custom
Generic Tools
Data Accuracy
✓ Server-side API pulls and warehouse reconciliation
✗ Client-side exports and inconsistent joins
Customization
✓ Custom attribution, naming conventions, and templates
✗ Limited templates and forced schemas
Scheduling & Delivery
✓ Automated deliveries, white-label PDFs, and portals
✗ Manual exports or limited scheduling
Ownership & Branding
✓ Branded reports and owned codebase
✗ Platform watermarking and limited control
Scalability
✓ Built for multi-client pipelines and warehouses
✗ Designed for single-user dashboards
Launch a Reporting MVP in 4 Weeks
Week 1: Discovery & Mapping
We document your campaign naming, conversion definitions, and reporting templates. We prioritize KPIs that matter to your clients and design the data model accordingly.
Week 2-3: Build & Integrate
We connect APIs, build ETL pipelines, and assemble a branded reporting interface or scheduled report generator using our pre-built agency modules.
Week 4: QA, Handover & Training
We validate data, set up monitoring, and hand over the repo. We train your team on how to adjust templates, thresholds, and scheduling for each client.
Better Reporting, Faster Decisions
Automated reporting reduces manual work, removes human error, and surfaces insights earlier so agencies can optimize campaigns and improve client outcomes.
Faster Reporting
Deliver insights faster with scheduled pipelines
Cleaner Data
Reconcile ad platforms and analytics for consistent KPIs
Scalable Processes
Standardize reporting across all clients and ad accounts
Frequently Asked Questions About Automating PPC Reporting
Answers to common questions agencies ask when building reporting automation
What data sources can you connect for PPC reporting?
We connect to any advertising platform with an API including Google Ads, Google Ads Manager, Meta Ads, Microsoft Advertising, DV360, and more. We also pull analytics data from Google Analytics 4 and server-side tracking, plus CRMs and ecommerce platforms for revenue attribution.
How do you ensure the reporting is accurate across channels?
We implement server-side API pulls, consistent naming and conversion definitions, and optional warehouse reconciliation so platform discrepancies are minimized. We surface differences and provide clear documentation on how each metric is derived.
Can I automate custom client templates and branding?
Yes. Create templates for different client tiers, verticals, or campaign types. Each report can be white-labeled with your agency's brand and delivered via email or a secure client portal.
How long does it take to get a reporting MVP live?
Our process is designed to deliver a focused reporting MVP in about four weeks. We start with discovery, build connectors and templates, validate data, and hand over the code and training.
Will our agency own the code and templates?
Yes. We deliver the codebase and transfer IP ownership so your agency controls hosting, branding, and future development.
What kind of alerts and insights can be automated?
Alerts for cost spikes, conversion drops, pacing issues, and custom thresholds. We can also generate automated narrative insights that summarize performance changes and recommend tests or optimizations.
Ready to Automate Your PPC Reporting?
Talk to us about building a reporting system that scales with your agency and delivers clear, actionable insights to clients.